- To open 20 stores in the state by March 2009
- Plans to open 150 stores across India BY March 2009
Bangalore 24th DECEMBER, 2008: Rosebys Interiors India Ltd. today entered the Karnataka
market by launching its first four stores in Bangalore. The company plans to open around
20 stores in the state by March 2009.
A home DECOR AND LIFESTYLE PRODUCTS company, Rosebys is poised to become one of the leading home
furnishings and Décor Company in the country. The company is setting up a pan India network of
franchisee stores in the coming months and is expected to open around 150 stores by March 2009.
Rosebys had kick started its Indian retail operations last month by launching its stores in the state
of Punjab, where it simultaneously opened six stores. The launch has met up with a huge success in the state.
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Speaking on the occasion Mr. Nikhil Sen, Director Rosebys India Interior Limited said:
“We are on the growth trajectory after the successful experience of the north Indian markets and
would like replicate the same to the markets here in south India.
With organized retailing growing at more than 30% annually, there is a huge untapped market for the
home décor and lifestyle stores in India which is pegged around Rs.10,000 crores.
We are targeting this space across the country to deliver the world class product and shopping
experience to consumers. We are in the process of building a powerful brand and are poised
to have a dominant presence in the country's retail arena”.
The organized Indian retail market is fast growing and is expected to touch $12 billion by 2015.
Rosebys would target the organized retail which has a negligible penetration in the overall
retail space market in the country today.
Rosebys promises to deliver a world class retail experience and contemporary range of
products for the modern Indian woman’s home. Rosebys will launch with four basic thematic
product ranges. These are Indulgence, Eco Chic, Geo Retro, and Peony Garden. Each of this
range has a different concept and would have an entire product range from bed covers, bed
sheets, towels, cushions, and adornments like photo frames, vases candles contemporary
and unique range of home stainless steel ware and personal care products.
Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market in India is largely
dominated by the unorganised players. We are here to bridge the gap between the luxury
and low end market present in the home furnishings and décor market currently. Rosebys
aims at providing affordable premium products to its customers. We have a wide range of
products to suit every aspiring woman. We will be opening 150 stores in the next 6 months.”
Rosebys stores would be a concept store, highlighting each story individually.
The brand would take the franchisee route but the standard of the stores would be consistent.
Soha Ali Khan, the leading Bollywood actress has been signed as the brand ambassador for Rosebys. Soha has been part of prestigious projects in the past, and has won the Best Supporting Actress for her performance in ‘Rang de Basanti’.