- Leading bollywood actress & Rosebys Brand Ambassador “Soha Ali Khan” graced the store launch
- Opens 9 stores in Hyderabad today
- TO open 25 stores in the state by March 2009
Hyderabad 17thJanuary, 2009: Rosebys Interiors India Ltd today announced its forays into
Andhra Pradesh market by launching 9 stores simultaneously in a single day in the city of Hyderabad. Soha Ali Khan, leading bollywood actress and Rosebys brand ambassador, unveiled the latest collection of Rosebys at a grand launch function in the city today.
A home DECOR AND LIFESTYLE PRODUCTS brand, Rosebys is poised to become one of
the leading home furnishings and Décor brand in the country. The company is setting
up a pan India network of franchisee stores in the coming months and is expected to
open around 25 stores by March 2009 in the state.
Rosebys had kick started its Indian retail operations in the month
of October with the launch in the state of Punjab. In less than three
months period, the company has launched its stores in the state like Punjab,
Gujarat, West Bengal, Uttaranchal and Karnataka, where it opened more than over
20 stores. The launch has met up with a huge success in these states.
Read more...
Speaking on the occasion Mr. Nikhil Sen, Director Rosebys India Interior Limited said:
“We are on the growth trajectory after the successful experience of various state markets. We would like replicate the same to the market here in Andhra Pradesh.
With organized home décor and lifestyle products retailing growing at more than 30% annually,
there is a huge untapped market for the home décor and lifestyle market in India which is pegged
around Rs.14,000 crores.
We are targeting this space across the country to deliver world class products,
an exciting shopping experience at an affordable price to consumers. We are in the
process of building a powerful brand and are poised to have a dominant presence in the
country's retail arena”.
The organized Indian retail market is fast growing and is expected to touch $12 billion
by 2015. Rosebys would target the organized retail which has a negligible penetration
in the overall retail space market in the country today.
Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market
in India is largely dominated by the unorganised players. We are here to bridge
the gap between the luxury and low end market present in the home furnishings
and décor market currently. Rosebys aims at providing affordable premium products
to its customers. We have a wide range of products to suit every aspiring woman.
We will be opening 150 stores in the next 6 months.”
Rosebys stores would be a concept store, highlighting each story individually.
The brand would take the franchisee route but the standard of the stores would be consistent.
Soha Ali Khan, the leading Bollywood actress is the brand ambassador for Rosebys.
Speaking on the occasion she said, “I am very excited to be a part of Rosebys-it’s a
brand I can relate to. They have something completely new and fresh to offer to customers
and their offerings hold great allure. The Rosebys product range has a wide range of designs
in both furnishings and home adornments – the sort of product that allows me to go wild with
my imagination.”
Soha has been part of prestigious projects in the past, and has won the Best Supporting Actress for her performance in ‘Rang de Basanti’.
PCH Retail, a well known name in the Andhra Pradesh Market is the Master franchisee of Rosebys
for the state of Andhra Pradesh. PCH is known as one of the most trusted local retail chain in
the state offering furniture and electronic products.
Speaking on the occasion Mr. Balwinder Singh of PCH Retail said, “We are proud to be
associated with a strong brand like Rosebys. We are confident this partnership of ours
with Rosebys would deliver world class home lifestyle solutions to the people of the
city in an affordable and comfortable manner.”
Rosebys promises to deliver a world class retail experience and contemporary range
of products for the modern Indian woman’s home. Rosebys will launch with four basic
thematic product ranges. These are Indulgence, Eco Chic, Geo Retro, and Peony Garden.
Each of this range has a different concept and would have an entire product range from
bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases candles
contemporary and unique range of home stainless steel ware and personal care products.