• Leading bollywood actress & Rosebys Brand Ambassador “Soha Ali Khan” graced the store launch
• Opens 9 stores in Hyderabad today
• TO open 25 stores in the state by March 2009

Speaking on the occasion Mr. Nikhil Sen, Director Rosebys India Interior Limited said:
“We are on the growth trajectory after the successful experience of various state markets. We would like replicate the same to the market here in Andhra Pradesh.
With organized home décor and lifestyle products retailing growing at more than 30% annually, there is a huge untapped market for the home décor and lifestyle market in India which is pegged around Rs.14,000 crores.
We are targeting this space across the country to deliver world class products, an exciting shopping experience at an affordable price to consumers. We are in the process of building a powerful brand and are poised to have a dominant presence in the country's retail arena”.

The organized Indian retail market is fast growing and is expected to touch $12 billion by 2015. Rosebys would target the organized retail which has a negligible penetration in the overall retail space market in the country today.

Aloke Banerjee, CEO, Rosebys said, “Home furnishings and décor market in India is largely dominated by the unorganised players. We are here to bridge the gap between the luxury and low end market present in the home furnishings and décor market currently. Rosebys aims at providing affordable premium products to its customers. We have a wide range of products to suit every aspiring woman. We will be opening 150 stores in the next 6 months.”

Rosebys stores would be a concept store, highlighting each story individually. The brand would take the franchisee route but the standard of the stores would be consistent.

Soha Ali Khan, the leading Bollywood actress is the brand ambassador for Rosebys. Speaking on the occasion she said, “I am very excited to be a part of Rosebys-it’s a brand I can relate to. They have something completely new and fresh to offer to customers and their offerings hold great allure. The Rosebys product range has a wide range of designs in both furnishings and home adornments – the sort of product that allows me to go wild with my imagination.”

Soha has been part of prestigious projects in the past, and has won the Best Supporting Actress for her performance in ‘Rang de Basanti’.

PCH Retail, a well known name in the Andhra Pradesh Market is the Master franchisee of Rosebys for the state of Andhra Pradesh. PCH is known as one of the most trusted local retail chain in the state offering furniture and electronic products.

Speaking on the occasion Mr. Balwinder Singh of PCH Retail said, “We are proud to be associated with a strong brand like Rosebys. We are confident this partnership of ours with Rosebys would deliver world class home lifestyle solutions to the people of the city in an affordable and comfortable manner.”

Rosebys promises to deliver a world class retail experience and contemporary range of products for the modern Indian woman’s home. Rosebys will launch with four basic thematic product ranges. These are Indulgence, Eco Chic, Geo Retro, and Peony Garden. Each of this range has a different concept and would have an entire product range from bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases candles contemporary and unique range of home stainless steel ware and personal care products.